Site Owners - hartley residential

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Your Guide to Development

YOUR SITE , OUR APPROACH

If you own land or a property with development potential, you are likely overwhelmed by letters, confusing jargon, and uncertainty. At Hartley Residential, we start with a simple promise: We put you first. This page cuts through the complexity to show you exactly how we work and how we can unlock the maximum value from your asset through a clear process.

What Makes a Site Suitable for Development?

We are actively seeking unique opportunities where we can apply our expertise to create exceptional, high-demand homes. We focus on three main types of sites:

The Three Site Types We Seek

Existing Building Conversions:

These are existing structures (Old Warehouses, Offices, Pubs, etc.) we convert into high-quality apartments or mixed-use units, leveraging our design expertise to transform dated space into desirable, modern homes.

Brownfield New Builds: (Previously Developed Land)

This includes former factory sites, old commercial yards, or large cleared areas where we demolish the previous structure and build new residential schemes.

Large Residential Plots: (Existing Homes)

These are existing houses on large plots of land that can either be converted into multiple units or replaced entirely with a more efficient, high-quality residential scheme.

The Three Core Rules We Use to Assess Viability

To help you determine if your site is a strong fit, we apply these three fundamental rules during our initial assessment. If your property meets these standards, we want to talk to you:

Clear Access & Infrastructure

The site must have straightforward access for both construction and future residents.

Local Demand

The property must be located in an area with strong demand for quality housing, ensuring that the homes we build will sell quickly and achieve strong market results.

Planning Precedent

While we assume the planning risk, we seek sites where the local council is generally favorable toward residential development, or where similar projects have been approved in the vicinity.

The Complete 10-Step Journey for Site Owners

Stage 1: Finding the Best Way Forward

1. Our First Confidential Chat

This is a simple, private conversation with no strings attached. We want to hear your story and understand your goals—whether you’re looking for a clear, outright sale or considering a Joint Venture for a potentially bigger return.

2. Feasibility & Price Plan

We bring in our professional architects and planners to figure out the site's best use. This careful check gives us the facts to make you a fair, honest offer based on the site's true value.

3. Offer & Customising Your Deal

We show you the price and walk you through your choices. We use the Option Agreement (the simple sale route) and the Joint Venture (the partnership route) as starting points to build a fully customized solution that fits your unique goals.

4. Formalising the Deal (Agreement Signed)

Once you choose the best option, we instruct solicitors to draw up the legal paperwork. The Option Agreement is formally signed here, locking in your price and our commitment. We cover the initial legal fees to get this binding agreement started.

Stage 2: Getting the Project Ready (We Take the Stress)

5. Getting Planning Permission (We Pay for It All!)

This is where most people feel stressed, but we take on 100% of the cost and all the hard work. We pay for the detailed plans drawn up by our architects, all the required surveys, and we bring in expert planning consultants who know how to work with the local council, giving us the best chance of getting permission.

6. Agreement Activation & Option Exercise

As soon as the planning permission is officially approved, we get the ball rolling. Option Agreement: We formally exercise our right to purchase your site. Joint Venture (JV): The partnership officially kicks off, and we secure all the final funding needed for the build.

7. Sale Completion & Payment (Option Agreement Route Only)

If you chose the Option Agreement, the sale of your site legally completes in this step. You receive your full agreed payment immediately after the sale is finalised, and before construction starts. You are now free from the site and the development process.

Stage 3: Building and Final Settlement

8. Building the Homes

Construction starts! Our skilled teams manage the whole build, making sure every home is built to the highest standards, on time, and within budget. You can be sure the finished homes will be ones people are truly proud to own.

9. Sales & Handover

We handle all the marketing and selling, finding the right buyers quickly. We take care of all the legal and sales paperwork—you don't have to worry about a thing.

10. Final Payment & Settlement (JV Route Only)

The project is finished, and the properties are sold. You receive your full final agreed payment, which, in a Joint Venture, could be cash, finished homes, or a combination of both, exactly as we planned together.

Flexible Agreement Options

Maximise Your Value: Sale or Partnership?

We understand every landowner has different goals. Our goal is to structure an agreement that delivers the highest value while meeting your specific needs.

Option 1: The Secure Sale (Option Agreement):
- How it Works: We agree a price today, handle all the planning and risk, and then purchase your land only after we secure planning permission.
- Best For: Landowners who want a clear price, zero risk, and a defined exit from the property.

Option 2: The Shared Venture (Joint Venture – JV):
- How it Works: You maintain ownership of the land and partner with us. We manage the development, and you receive a share of the final project profits.

Best For: Landowners who are willing to share the risk for a potentially higher financial return.

Know More About the Hartley Residential

Discover more about Hartley Residential, a name dedicated to creating high quality residential projects. Meet the passionate team of people working behind to bring comfort, care, and quality project to every clients.

Hartley Residential builds quality homes with a focus on design, comfort, and lasting value.

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